Think more, design less. -- Ellen Lupton
I am an experienced UX designer and branding professional with long experience in the consumer goods and IOT industry. I hold a bachelors degree in Urban Design and have deep knowledge about architecture and product design.
It’s not hard to tell that design is my passion. Therefore, I truly believe that our daily life is shaped by the way we create and decide how to shape things around us: analogue or digital, physical or virtual. I find digital interaction even more challenging in our daily routine and this is why I decided to dedicate my career for it.
Other passions are typography, photography and videography. So, any kind of visual communication creating emotion and synergy to tell an engaging story. And, oh yeah, I'm mad about skiing.